Hainan Airlines

Advertising and media activities for Hainan Airlines

Campaign

• Raising market awareness in Germany, Israel, Italy, Czech Republic, France, Belgium

Target groups

• Tourist and business travelers

Implementation

• Integrated, cross-media planning and buying including OOH, Print and Digital channels
• Awareness driving of Business Class service and flight routes in 5 key EU markets
• Seasonal, economy ticket price promotion across key flights in 5 EU markets
• Pan-European and local media for reach and relevancy